Marketing business strategy process design tools

Our resident experts in business strategy and strategic business planning, along with our network of global thought leaders, have assembled a portfolio of free tools and templates that span all phases of the business strategy and planning process. Use these best practices as standalone processes or mix and match individual tools to create your own leading-edge collaborative environment.

An ADL Matrix is a strategy that can be used to help an organization understand its competitive position in the market. To effectively use this matrix, senior leaders need to consider: 1 the amount of influence the organization has in the market, and 2 the age of the industry. The various combinations of these two factors produce a matrix that will indicate where the company sits.

An Affinity Diagram is a tool and technique widely used in organizations that solicits and categorizes a large set of seemingly disparate ideas identified during a brainstorming session into natural groupings.

Push styles are more assertive methods for proving a point. By contrast, pull styles involve using more subtle persuasion tactics. It is a strategic planning tool used ubiquitously in organizational management that clearly and concisely communicates what the organization has set out to achieve and how it proposes to do it. Benchmarking is the process of comparing an organizations performance to those of the top standards in the industry, which can be another organization within the industry or an organization in another industry that operates at the level that the industry is hoping to achieve.

When the market has reached a peak, organizations create strategies to remain competitive in the mature environment. A Blue Ocean Strategy takes a slightly different approach by providing a means for an organization to create a new market that is completely devoid of competition. The Build-Measure-Learn Feedback Loop is a process that translates potentially risky ideas or strategies that top management is not completely certain about into beneficial knowledge that can be used to promote progress in the organization.

The Business Model Canvas is a template for developing a new business model or clarifying the elements of an existing business model. Competitive Landscape Analysis is an investigation that is completed when an organization is interested in knowing who their competitors are and their relative position in the market.

More than just identifying competition, a Competitive Landscape Analysis involves determining the strengths and weaknesses of the competition as well as their strategies, services, products and change management plans. Contingency Plannin g is a methodical and systematic process for preparing for and developing a course of action in the face of unexpected events that can adversely impact your business. Discovery Driven Planning is a business process tool that distinguishes between traditional business planning and the planning required for new business ventures.

Whereas traditional planning processes focus on clear goals with specific projections, Discovery Driven Planning can be used for internal corporate ventures and start-ups where the future is highly uncertain and contains many assumptions. The residual wealth is calculated by deducting its cost of capital from its operating profit, adjusted for taxes on a cash basis. The First Mover Advantage describes the dominant position held by the organization who puts a product or service on the market before their competitors.

The model looks at five forces within any industry to determine the state of the competitive the environment and as a result, the implications for how profitable the industry could be and business strategies for driving success. Force Field Analysis is a framework for analyzing and responding to the positive and negative factors that impact a business situation, strategic issue, or business opportunity.

The GE McKinsey 9-Box Matrix is a tool that can be used by an organization to prioritize investment among business units. A Go To Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market.

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This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer e. Using the information that is included in the diamond, business leaders will be sure they are considering all the important details when making decisions.

marketing business strategy process design tools

The idea stems from an ancient Greek poem in which a cunning fox tries and continually fails to eat a hedgehog who is always able to escape at the last moment by rolling into a ball. Collins describes how companies who are more like the hedgehog are more likely to succeed, because they focus on one thing and do that one thing well. The Hoshin Planning System is a seven-step procedure that outlines how to implement business strategy.

More specifically, this system aims to align the goals that the organization is trying to achieve with its strategy and the resources that are available within the company. This helps the company to be more prominent in the industry and beat its competitors.

Key Outcome Indicators help measure the overall performance and success of an organization. Many companies use Key Outcome Indicators across departments to measure the success of specific groups and the organization as a whole. The goal is the assist companies to position products based on their perceived place in the market relative to the competition.

This model relates pricing to the quality delivered. This is because this model involves answering a series of questions which are designed to break business down into five options to be successful.A strategy, of course, which some may also call a roadmap.

Coming to the realisation that your organisation needs one is easy. Actually creating a strategy is a little trickier. So before you start looking ahead, you should review the past performance, or the current situation. Look at each area of the business and determine what worked well, what could have been better and what opportunities lie ahead.

You should look internally at your strengths and weaknesses. And for the opportunities and threats you should look at external factors.

marketing business strategy process design tools

So, for your big idea or plan you would ask: what threats and opportunities could arise under each category? This statement should describe the future direction of the business and its aims in the medium to long term. Business gurus have debated long and hard about what comes first — the vision, or the mission statement see step 3. But, in practice, you could develop both at the same time.

This focuses on what needs done in the short term to realise the long term vision. At this stage, the aim is to develop a set of high-level objectives for all areas of the business. Now is the time to put some meat on the bones of your strategy by translating the strategic objectives into more detailed short-term plans.

These plans will contain actions for departments and functions in your organisation. You may even want to include suppliers. You can even think of these tactical plans as short sprints to execute the strategy in practice. Managing and monitoring a whole strategy is a complex task, which is why many directors, managers and business leaders are looking to alternative methods of handling strategies.

Creating, managing and reviewing a strategy requires you to capture the relevant information, break down large chunks of information, plan, prioritise, capture the relevant information and have a clear strategic vision. Learn more about writing for B2C. SinceMindGenius has been helping professionals, teachers and students around the world to maximise their effectiveness.

MindGenius enhances and complements the productivity tools that you use everyday. Join overof your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. Great article! Toggle navigation Business 2 Community.A marketing strategy is a long-term approach to selling your products or services.

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The goal of a marketing strategy is to create a sustainable, successful business that connects with customers and continues to grow. Building a marketing strategy requires a deep understanding of your business, competitors, customers, and market. Once you have defined your marketing strategy, you can use that information to create an effective marketing plan that will attract the right kind of customers, differentiate you from competitors, position your business as an ideal solution, and allow you to grow within your market.

A good marketing strategy needs to grow and evolve over time, keeping up with changes in both your market and your business. Plan to revisit your marketing strategy at least once every quarter to find out if you are achieving your goals within your available resources.

Business Strategy & Planning Best Practices – Free Online & Digital Processes, Tools & Templates

Ask yourself:. As your customers, market, and competitors change over time, your marketing plans should change and evolve too. When you regularly examine and update your marketing strategy to meet both the needs of your company and your customers, your business can continue to grow. By Full Bio Follow Linkedin.

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Follow Twitter. She's a marketing professional and author of "Consumer Behavior for Dummies. Read The Balance's editorial policies. Continue Reading.In the era of innovation and creativity in business, business models are changing fast. Each business has its unique challenges and opportunities. The sales process, for instance, is no longer a linear development. Businesses are adapting to inbound marketing methodologies. Sales strategies that seemed set in stone in the past are being transformed thanks to technology, which has enabled businesses to reach and engage with customers in so many different ways.

Similarly, the walls between sales and marketing have fallen; these teams now work closely together to close deals with customers. Essentially, the traditional sales process has not only changed forever, it also needs constant innovation. It is therefore extremely important for any business to find a robust and sustainable sales process design. In this blog post, I will use my years of experience, insights based on research I have done, and reviews from sales experts to help you design a fail-safe sales process for yourself.

Then we will see how you can craft a B2B sales process that increases conversion rate, helps you get bigger deals, and helps you close deals in lesser time. By the end of my article, I will also share a useful template, some amazing sales tools, and tips and tricks to make your sales process efficient. A general sales process goes through some general steps: Prospecting, initiating contact, identifying needs, presenting offers, managing objections, and closing the deal.

This process is repeated in a cycle. Having said that, sales processes are not static.

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The amount of change varies in degrees among organizations, products, and services. Your conversion rate depends upon how you have designed and engineered your sales process.

By understanding the process in detail, you can make it more efficient and add tools that will help your sales team close more deals from your prospects and leads. A well-engineered sales process will remove sales objections before the customer flags them, and create trust that will make the prospective customer feel safe enough to make a deal with you.

Tip: Make sure your salespeople make an effort to get to know the prospect's business better than your competitors do. When you understand your prospect's business, you are able to discuss and pitch a value proposition that is interesting and valuable to them.

Your sales team must understand your company's sales process well as that will enable them to identify which leads to nurture and which to ignore.Most businesses tend to do this implicitly. A structured approach, on the other hand, means having your process mapped out and optimized for efficiency. Even worse — nobody looks at flowcharts.

You could do it according to memory, or you could have a process map with the exact steps:.

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Worst case scenarioyou end up ruining the meal or making it not as tasty as it could be. This, essentially, translates into the business world exactly the same way. The added benefit is that you can use the process map to establish a best practice within the company.

Implicit would mean you starting to work on the process and figuring out what you need to do step by step. This way tends to be more efficient since you know the exact tasks you need to carry out and in what order. The best way to design business processes is through something called Business Process Mapping. Meaning, coming up with your new processes and documenting them. Other than business process design, you could also use mapping to work with existing processes.

It can help clarify how, exactly, the processes work, as well as find new ways to improve them. This makes it easier to store, send to employees, etc. This, however, has an added benefit that it can also be used to manage the business processes.

You can assign responsibilities, deadlines, and get analytics on how to improve the process. With the right tools, business process design is as easy as it sounds. All you have to do is map out the right steps and responsibilities.

While having your processes in place has its own benefits, the best practice is to continuously improve on them. Business Process Improvement BPI — Once you have your process designed, you might identify some possible ways to improve it. That might mean that you should start a business process improvement initiative. Emerging technologies might even completely change the way the process is done!

BPM is a methodology for continuous improvement. Document processes, onboard and train your team from anywhere. Track processes to prevent errors and omissions. Automate business decisions and client experiences. Try Tallyfy for free. Talk to Tallyfy Sales. Workflow vs Process: What's the Difference? Watch the video. Stop doing ad-hoc projects and tasks.

10 Marketing Strategies to Fuel Your Business Growth

Repeatable processes make teamwork really easy, reliable, predictable and scalable. Using flowcharts to document your processes makes them look pretty - but you can't run them.

Even worse - nobody looks at them. Your email address will not be published.A well defined and feasible marketing strategy makes meeting customer needs a likely and attainable goal. And while most companies do great marketing, only a few have created brand attachment and customer loyalty through their marketing practices and tactics. In this article, we explore, 1 the definition and purpose of strategic marketing2 the three phases of the strategic marketing process3 guidelines for effective strategic marketing process4 problems to expect in the strategic marketing process5 p.

Strategic Marketing is a process of planning, developing and implementing maneuvers to obtain a competitive edge in your chosen niche. A company wanting to secure a certain share of the market, should ensure they clearly identify their mission, survey the industry situation, define specific objectives and develop, implement and evaluate a plan to guarantee they can provide their customers with the products they need, when they need them.

Of course, the central objective of any company will be customer satisfaction so they may dominate the market and become leaders in their industry and thus providing substantial business satisfaction. In order to do that, three phases of marketing strategy must be perfected to create delight in their customers and beat out the competition. The planning phase is the most important as it analyzes internal strengths and weaknesses, external competition, changes in technology, industry culture shifts and provides an overall picture of the state of the organization.

This phase has four key components that will provide a clear diagram of where your company is and what it is doing. The implementation phase is the action portion of the process.

marketing business strategy process design tools

If the firm cannot carry out the plan that was determined in the early stages, then the hours spent planning were wasted. However, if the planning was adequately and competently structured, then the program can be put into effect through a sales forecast and a budget, using the following four components. The evaluation phase is the checking phase.

This process involves ensuring that the results of the program are in line with the goals set. The marketing team, especially the manager will need to observe any deviations in the plan and quickly correct negative deviations to get back on course; for example fluctuations of the dollar creates a lesser need for the product than in the past, then the production of said product should be repurposed for a new more desired item.

And they should exploit the positive divergences as well, for example if sales are better than predicted for certain products then there could be more resources allocated to greater production or distribution of the same item. A well thought out plan for offering value and solutions to your target market allows the company to discover the needs of the targeted customers and fulfill those needs in a cost effective and timely fashion.

Some guidelines to ensure this strategy is effective are:. While creating the perfect marketing plan for your company, there are certain issues that could arise to deter the process.

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Here are a few possible issues to be prepared to face:. To determine the role of the external factors, it is recommended that companies perform a PEST analysis.

Below is a break-down of what the four factors analyze. Good strategic planning should be simplified, not simplistic. The first two questions will determine the focus of your overall business while the third will help you specify your strategies to market. The following five steps are essential to accomplishing a simple, effective strategic plan. This company was voted overall winner of the CMO Survey Award for Marketing Excellence and before that it was listed in the top marketers group for five years in a row, as reported in Forbes.

This competitive advantage is due to a thirty-five year old, 3-point philosophy employed by the Apple brand. The three points that constitute this philosophy include. Listed below are some of the main strategies used by Apple to ensure they beat the competition in marketing, placement and brand awareness and loyalty.

P resent a solution for the customer to take home today. L isten for and resolve any issues or concerns. E-mail is already registered on the site. Please use the Login form or enter another. You entered an incorrect username or password.If not, then your company is likely to struggle to capture the customers who are trapped by the circling brand-sharks.

To rescue your products from becoming extinct, you must focus on building a marketing strategy. The first step that you should take when developing a marketing strategy is to identify goals. These can be both qualitative and quantitative ones. Do not state something that your company is not going to deliver.

How to Build Marketing Strategy For The Success Of Your Business

Your marketing goals can be market penetration of development. You can aim for a certain percentage increase in sales that will be a result of the marketing campaign. Market penetration will mean that you will be selling more to the existing market. While on the other hand, in market development you will explore new targets to whom you will then sell your products to. These are measurable goals as you will have results in numbers that you can then use to evaluate whether the marketing goals were correct or not.

The qualitative goals will be about increasing the perceived value of the product that you are selling. This will become the preferred choice of all the people that you call your target market. This can be achieved by lowering prices significantly, as compared to the competitors. If you want to explore more of the marketing side, then you should apply for a contractual job to get more insights.

Use ResumeThatWorks to make your cv for that position as it is wise to be professional. This is the point that most of the companies miss out on and end up with a failed marketing strategy.

marketing business strategy process design tools

You must run a SWOT analysis that means that you will be analyzing strengths, weaknesses, threats, and opportunities related to your business. The strengths and weaknesses are the part of internal analysis, while the other two components are related to the external analysis.

Once you have performed a thorough analysis, you will then be able to form a realistic marketing strategy.

Do not try to aim for something that cannot be achieved due to lack of expertise, leadership, resources, or absence of demand. Try including employees from all the departments to get maximum perspectives, and in this way, you will not assume that a department is up to the challenge. You can also come across opportunities that were masked till now.

Always refer to the business model canvas BMC when you are given the task of formulating a new marketing strategy. It contains the nine most important building blocks that serve as the foundation of your business. This is where the marketing strategy is derived from.

If you have not made a BMC yet, then do make one. The value proposition is the main determinant of whether the sale will close or not. You must formulate it by identifying what the customers value the most. This part is also about differentiating your product from that of the customers. So basically, this is where the marketing magic happens. Just like marketing goals that can be to gain more followers on social media or to increase traffic on the website, you must determine some objectives too.

These, too, can be divided into measurable and qualitative ones. The goals that you determined earlier can be easily communicated through the objectives that you set.


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